Episode 68: Jeff Brittain
“I.T. Fought Marketing and MarTech Won”
Conversation with Jeff Brittain, the VP and Global Head of IT for Strategic Marketing, Innovation, & Development at Bayer Consumer Care and a subject matter expert at helping companies adapt digital technologies and leverage marketing for better consumer insights.
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Shark Trivia
Did You Know that that Not All Sharks have a Second Dorsal Fin….
.….but most do and the second dorsal fin is located on the top of a shark’s back, between the first dorsal fin and the caudal fin (tail)? The members of the order Hexanchiformes have only a single dorsal fin.
The second dorsal fin is usually much smaller than the first dorsal fin. Like the first dorsal fin, it helps to stabilize the shark in the water.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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